REFRESH ID & LABELS

Client description:
STEJAR Beer is an Euro Strong Lager style beer brewed by Ursus / SAB MILLER

Insight
Following a series of changes in the communication of strong beer, Stejar needed a fresh look both in logo and labels for all SKUs: bottle, pet, can, 6 pack.

Solution
A refresh design of the oak and writing, colors and forms, some small but important changes, succeeded in transforming Stejar logo and labels in more visible, more premium and more attractive ones. The transition from old to new labels had to be smooth so that it doesn’t affect radically the impact on consumers.

Results
Stejar new logo and labels look fresh and premium, the SKUs are more visible on shelves as they have now an unitary and strong image