IRBN activations

Client description:
STEJAR Beer is an Euro Strong Lager style beer brewed by Ursus / SAB MILLER

Insight
Stejar beer is a traditional sponsor of the Romanian Rugby team. Yearly, during IRBN (International Rugby Board Nations Cup) STEJAR has activated its relation with its fans through incentive & interactive activationsat the Arch of Triumph National Rugby Stadium.

Results
IRBN audience is pretty much the same from one year to another. Therefore, STEJAR’s presence has become a tradition that everybody welcomes. Through a simple mechanism (scratch cards) every beer fan receives a chance to win an instant prize (t-shirt, cap, rugby ball, beer, or the chance to enter the stadium next to professionals).